How often do you do something for the joy of it? Because you love what you’re doing? In “Flow,” I kept trying (and crashing) because I loved the idea of it. The 100-mile runners in Born to Run race for the love of it, says Christopher McDougall. And if you’ve ever loved the feel of driving a Honda, it may be because Soichiro Honda (a “Bottom 80™” student) infused his company with his joy– of making, selling, and buying, as Bridget Grenville-Cleave notes. [Read Love the Idea of It- Part I]
Photo courtesy of Ruben Vique